The Heart Truth
A series of interactive POV (point-of-view) videos created for The Heart Truth and Ogilvy Washington.
THE HEART TRUTH
CHALLENGE + SOLUTION
Ogilvy Washington and The Heart Truth came to us just before Thanksgiving 2016 and asked us to create a point of view series promoting women's heart health that would allow viewers to interactively choose their own endings to the story. We loved it. We make projects that matter for clients that matter, and this fit our bill to a tee. Not to mention, we saw challenge looming in front of us, and there's nothing better than a solid obstacle course to get our creative juices flowing. The scripts were ambitious for our timeline and a government budget, and we wanted to bring something more than your average ultra wide angle GoPro style head-rig. We wanted to shoot this on PL lenses to cast a dramatic look and to control focus for certain skits, but we needed a rig that could function just as nimbly and actively as a GoPro, as our talent would need to roll over and climb out of bed. We happened to be testing rigs for a VR project at Radiant Images that week, and so we pooled our talents to come up with a new rig: a talent-approved fully head-mountable Sony A7SII rig, using a Dalsa 4K Leica-R lens. Faced with an ever-tightening timeline, we shipped out to DC and setup shop for three weeks of prep, shooting, and a very compressed post schedule, including color grading, sound design, and scoring music to picture. It was a whirlwind, but we hope this makes a series will make a small impact in spreading awareness and educating viewers on the importance of staying active and making heart healthy decisions.
This project has been funded in whole or in part with Federal funds from the National Heart, Lung, and Blood Institute, National Institutes of Health, Department of Health and Human Services, under GSA Contract. No. GS-23F-0060M, Order No. HHSN268201100064U.