Commercial film and photo creating content that matter for brands that matter.

Posts tagged photography
The Circular Image Sensor

As we start to go emulsion-free, we can shed — or at least rethink— all the conventions built around the physical film medium. One of those conventions is sensor shape. Motion picture film dictates a rectangular frame due to its physical constraints, but digital sensors are fundamentally different and don’t suffer from the necessity of physically pulling each frame into position.

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